Recommended Format and Sizes for uploading Media on Social Media Platforms

Hello Champs! Each social media platform has its own set of recommended formats and sizes for uploading media (images, videos, GIFs). Adhering to these recommendations will let you create and schedule posts via Social Champ without a hiccup!

Below are the specifications supported by the APIs of nine social media platforms, including Twitter, Facebook, LinkedIn, Pinterest, Instagram, Google My Business, and Mastodon, for third-party platforms like Social Champ.

Images

Twitter:

Number of Images0 -4
FormatJPG, PNG
Size5 MB
Minimum Dimensions4×4
Maximum Dimensions8192 x 8192

Facebook Page/Group:

Number of Images0-75
FormatsJPG, PNG
Size4 MB

LinkedIn Profile/Page:

Number Of Images0 – 9
FormatsJPG, PNG
Size12 MB
Minimum Dimensions4 x 4
Maximum Dimensions6012 x 6012

Pinterest:

Number Of Images1 – 5
FormatsJPG, PNG
Size12 MB
Minimum Dimensions100 x 100
Maximum Dimensions10000 x 10000

Instagram Personal Account:

Number Of Images1 – 9
FormatsJPG, PNG
Size12 MB

Instagram Business Account (Instagram Direct Posting):

Number Of Images1 – 10
FormatsJPG, PNG
Size8 MB
Minimum Dimensions320 x 320
Maximum Dimensions1920 x 1920
Minimum Aspect Ratio4 x 5
Maximum Aspect Ratio1.91 x 1

Google My Business:

Number Of Images0 – 1
FormatsJPG, PNG
Size12 MB
Minimum Dimensions250 x 250
Maximum Dimensions8192 x 8192

Mastodon:

Number Of Images0 – 4
FormatsJPG, PNG
Size5 MB
Minimum Dimensions4 x 4
Maximum Dimensions8192 x 8192

Videos

Twitter:

Number Of Videos0 – 1
FormatsMP4, MOV
Size512 MB
Maximum Duration140 Seconds
Minimum Dimensions32 x 32
Maximum Dimensions1920 x 1920
Minimum Aspect Ratio0.3
Maximum Aspect Ratio3

Facebook Page/Group:

Number Of Videos0 – 1
FormatsMP4, MOV
Size1024 MB
Maximum Duration2700 Seconds
Minimum Dimensions4 x 4
Maximum Dimensions3000 x 3000
Minimum Aspect Ratio4 x 4
Maximum Aspect Ratio3000 x 3000

Reels (Facebook Page):

Number Of Videos0 – 1
FormatsMP4, MOV
Size1024MB
Maximum Duration90 Seconds
Minimum Dimensions4 x 4
Maximum Dimensions1920 x 1920
Minimum Aspect Ratio0.5625 (9:16)
Maximum Aspect Ratio0.5625 (9:16)

 

Stories (Facebook Page):

Number Of Videos0 – 1
FormatsMP4, MOV
Size1024MB
Maximum Duration60 Seconds
Minimum Dimensions4 x 4
Maximum Dimensions1920 x 1920
Minimum Aspect Ratio0.5625 (9:16)
Maximum Aspect Ratio0.5625 (9:16)

LinkedIn Page/Profile:

Number of Videos0-1
FormatsMP4. MOV
Size512 MB
Maximum Duration1800 Seconds

Pinterest:

Number of Videos0-1
FormatsMP4. MOV
Size512 MB
Minimum Duration4 Seconds
Maximum Duration900 Seconds

Instagram Personal Account:

Number Of Videos1
FormatsMP4, MOV
Size512 MB
Maximum Duration60 Seconds

Instagram Business Account (Instagram Direct Posting):

Number Of Videos1
FormatsMP4, MOV
Size100 MB
Duration3 – 60 Seconds
Minimum Dimensions4 x 4
Maximum Dimensions1920 x 1920
Minimum Aspect Ratio0.8 (4:5)
Maximum Aspect Ratio1.7777778 (16:9)

Instagram Business Account (Reels/Shorts):

Number Of Videos1
FormatsMP4, MOV
Size1024 MB
Duration3 – 900 Seconds
Minimum Dimensions4 x 4
Maximum Dimensions1920 x 1920
Minimum Aspect Ratio0.1
Maximum Aspect Ratio1

TikTok (Direct Posting):

Number Of Videos1
FormatsMP4, MOV
Size1024 MB
Maximum Duration60 Seconds

TikTok (Push-Notification):

Number Of Videos1
FormatsMP4, MOV
Size50 MB
Maximum Duration60 Seconds

YouTube:

Number Of Videos1
FormatsMP4, MOV
Size1024 MB
Maximum Duration2700 Seconds

YouTube (Shorts):

Number Of Videos1
FormatsMP4, MOV
Size1024 MB
Maximum Duration60 Seconds
Minimum Aspect Ratio0.5625
Maximum Aspect Ratio1

Mastodon:

Number Of Videos1
FormatsMP4, MOV
Size512 MB
Maximum Duration140 Seconds
Minimum Dimensions32 x 32
Maximum Dimensions1280 x 1024
Minimum Aspect Ratio0.3
Maximum Aspect Ratio3

GIFs

Twitter:

Number of GIF1
Size5 MB

FacebookPage/Group:

Number of GIF1
Size4 MB

LinkedIn (Page/Profile):

Number of GIF1
Size15 MB

Mastodon:

Number of GIF1
Size5 MB

Documents

LinkedIn (Page/Profile):

FORMAT / TYPEPPT, PPTX, DOC, DOCX, PDF
TITLE CHARACTER LIMIT58 Characters
FILE SIZE100 MB or 300 Pages
NUMBER OF FILES01 Attachment

 

Check out FAQs here.

Scroll to Top